In a world where businesses have to ‘pay to play,’ it can be incredibly difficult for local businesses to navigate their way through the various advertising options on-hand. Technology in recent years has only added to the confusion with businesses presented with more opportunities thanks to social media platforms such as Facebook, Instagram and LinkedIn.
What if we told you that a more traditional form of advertising you might never have even considered, is well worth experimenting with? Think of a platform in 2018 where you can capture your audience’s attention without any other distractions. A platform where you communicate to your audience directly, all while telling a story. Drawing a blank?
Cinema advertising maximises your promotion spend and for so many businesses we speak with, it’s not even on their radar when it comes to advertising. Why? Because for far too long, cinema advertising has been expensive and therefore, inaccessible to most small businesses. At Cinema Advertising Australia (CAA), we sell affordable cinema advertising packages that are tailored by our team to suit your business’ unique requirements. The results we’re seeing speak for themselves: most of our locations are fully booked out with long waiting lists in place.
So how are we doing things differently?
#1. We’re picky with our cinema ad placements
We place our customers first when tailoring their strategy with a results-driven approach. We’re able to generate the best results because we look at the location of the business in question and place their ads in cinemas within close proximity. This gives the local business a visual presence and keeps them top of mind with potential customers who are locals and might not be aware of their store and have never ventured inside. Our results to date tell us that the more distance between the physical location of the cinema and the business, the less likely cinema ads will be successful as a general rule.
CAA’s team know the cinema locations like the back of our hand. We’ve also seen that if a cinema is located in a vicinity where we know people shop locally to support business owners, campaign results are likely to be incredible.
#2. We offer businesses more bang for their buck
Time after time, we’ve seen how powerful and game changing cinema advertising can be for local businesses who approach us, feeling as though they’ve exhausted almost every other possibility to promote their business. We’re incredibly passionate about what we do at CAA – we’re not all about the sale: we believe in value for money so we price our cinema advertising packages so that they’re affordable for small businesses. These advertising rates, combined with our knowledge of what works best, delivers a great awareness of our customers’ business in return for their advertising spend.
Often, a common form of advertising for local businesses are local papers, which aren’t cheap and fewer and fewer people are reading these days. It’s also incredibly hard to know how many people have seen your ad in a local paper, if they skimmed over your offer or if they intended to call your business but lost the paper or a lift-out. Another popular form of advertising in local areas is letterbox drops – honestly, when was the last time you sifted through the mail and actually paid attention to a leaflet from a local business? And then there’s social media where more often than not, you’re paying for “Likes” that won’t necessarily translate to paying customers.
In comparison, our cinema advertising is likely to be more cost-effective than most other options and most importantly, more effective for local businesses as you expose your brand to your local community in an ideal place: their local cinema.
#3. We’re flexible
We put you front and centre so we allow clients to supply us with their own advertisements that we prepare for screening. Alternatively, we can take care of the entire process for you: from creating your ad to placing it on the screens. Whatever works best for you.
Keen to explore whether cinema advertising can work for your local business? Call us on 1300 MOVIES (1300 668 437) or contact us today for a confidential discussion.